Building a Quebec company anchored in an ethical, sustainable and inclusive conscience is a major challenge, and it is one that Julie, the designer and entrepreneur behind JudyDesign, took on.
Original interview published on the Expo Yoga website
Serial entrepreneur and great enthusiast, Julie Doyon (hence the name JudyDesign) is a multi-talented woman with enormous energy. As far back as she can remember, Julie has always worked with the well-being of women in mind. Aside from her passion for design, she loves designing clothes so that women feel beautiful, regardless of their body diversity.
The beginnings of JudyDesign
A designer by training, Julie has always had the ambition to create pieces paying homage to the woman's body in all its forms. Always with the conviction that when a woman feels sexy and feminine, anything is possible!
“Several of my clients met me when I started, 20 years ago, when I was designing their prom dresses. Our bodies have transformed and today they are still very loyal customers; a lot of my success goes to them and my entire wonderful team! » –Julie
Well-being at the heart of style
At the same time, Julie also opened a yoga studio, first for a friend and then finally, as owner. With 18 employees for 3 years. Already very interested in energies and well-being, she was inspired by it for the development of JudyDesign.
Extremely curious, Julie is now certified in herbalism and aromatherapy. This passion for yoga and well-being is felt through its collections. The ethical and environmental conscience of Julie, who is herself a vegetarian, reinforces her mission to do good and feel good.
JudyDesign is more than a company, it is a philosophy of life.
“All JUDY items are made of bamboo, an extremely soft and comfortable fabric, breathable, natural, easy to maintain and durable,” says Julie.
By women, for all women
The JUDY collection was designed to dress women of all ages.
JUDY items are designed one size fits all and to stand the test of time, for the practical, economic and environmental side; they really can do to every woman.
“I take great care (with the help of my precious partner Natacha) to develop, from one season to another, styles that complement and match each other. We are extremely attentive to the needs of our customers and I adapt, I design the styles, I choose the fabrics always with them in mind! » – Julie.
JudyDesign aspires to promote the beauty of women in all its forms by offering ADAPTABLE, FEMININE and COMFORTABLE style clothing with an EDGY touch!